I'm overwhelmed by the phenomenon name offered by the author i.e. 'pluralistic ignorance'. Sounds great, seems sophisticated. It could be 'false beliefs shared by the majority' etc. but 'pluralistic ignorance impresses. University and freshmen are obviously in the spotlight in September (in our country, of course). http://thesocietypages.org/socimages/2012/09/06/college-fun-and-pluralistic-ignorance/